{"id":9346,"date":"2026-10-29T17:17:06","date_gmt":"2026-10-29T17:17:06","guid":{"rendered":"https:\/\/wpu.edu.sy\/wpua\/?p=9346"},"modified":"2026-10-31T07:15:25","modified_gmt":"2026-10-31T07:15:25","slug":"the-reality-of-using-artificial-intelligence-in-marketing-a-survey-of-the-opinions-of-marketing-professionals-sample","status":"publish","type":"post","link":"https:\/\/wpu.edu.sy\/wpua\/en\/the-reality-of-using-artificial-intelligence-in-marketing-a-survey-of-the-opinions-of-marketing-professionals-sample\/","title":{"rendered":"The reality of using artificial intelligence in marketing &#8221; A survey of the opinions of marketing professionals sample &#8220;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9346\" class=\"elementor elementor-9346\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457afa5 e-con-full e-flex e-con e-parent\" data-id=\"457afa5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-399e6b5 e-con-full e-flex e-con e-child\" data-id=\"399e6b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb6c57 elementor-widget elementor-widget-heading\" data-id=\"aeb6c57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0640\u062c\u0640\u0640\u0627\u0645\u0639\u0640\u0640\u0640\u0640\u0629 \u0627\u0644\u0640\u0640\u0648\u0637\u0646\u064a\u0640\u0640\u0640\u0640\u0640\u0629 \u0627\u0644\u0640\u062e\u0640\u0640\u0627\u0635\u0640\u0640\u0640\u0640\u0640\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e22cf6 elementor-widget elementor-widget-heading\" data-id=\"1e22cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0648\u0627\u062d\u0629 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0644\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f21fb6f e-con-full e-flex e-con e-child\" data-id=\"f21fb6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0eab2 eael_simple_menu_hamburger_disable_selected_menu_no eael-simple-menu-hamburger-align-right eael-simple-menu-link-full-width eael-hamburger--tablet elementor-widget elementor-widget-eael-simple-menu\" data-id=\"3b0eab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n                        @media screen and (max-width: 1024px) {\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-horizontal,\n                                .eael-simple-menu-vertical {\n                                    display: none;\n                                }\n                            }\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-container .eael-simple-menu-toggle {\n                                    display: block;\n                                }\n                            }\n                        }\n                    <\/style><style>\n                        @media screen and (min-width: 1025px) {\n                        \/* Left aligned horizontal menus lay out with `float: left` on the\n                           items, so their list stays `block` - forcing flex here would\n                           take the items out of flow and break the row. 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160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0149f7d e-con-full e-flex e-con e-parent\" data-id=\"0149f7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137ad42 elementor-widget elementor-widget-heading\" data-id=\"137ad42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Title: The reality of using artificial intelligence in marketing \" A survey of the opinions of marketing professionals sample \"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d447a28 e-con-full e-flex e-con e-child\" data-id=\"d447a28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-395b4cd e-con-full e-flex e-con e-child\" data-id=\"395b4cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89252bc elementor-widget elementor-widget-spacer\" data-id=\"89252bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289a486 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"289a486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/wpu.edu.sy\/wpua\/wp-content\/uploads\/2026\/02\/u6buTbJsKyUb-1714403579433-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8454\" alt=\"Evon Mohsen Ismaiel\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">DR.evon mohsen ismaiel<\/h3><p class=\"elementor-image-box-description\">Faculty of Administrative and Financial Sciences - Al-Wataniya Private University<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ddb2a elementor-widget elementor-widget-spacer\" data-id=\"57ddb2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f573eb9 elementor-widget elementor-widget-spacer\" data-id=\"f573eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be8741b e-con-full e-flex e-con e-child\" data-id=\"be8741b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a752f5 elementor-widget elementor-widget-text-editor\" data-id=\"9a752f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"mt-1\"><p><strong>Abstract:<\/strong><\/p><h6 class=\"mt-1\">This research aimed to build a more comprehensive understanding of artificial intelligence (AI), its implications, and its applications in marketing by analyzing a range of research and studies conducted in this field. It explored how AI technologies can be leveraged, starting from the fundamental principles of marketing, to achieve its goals and objectives. The research also highlighted contemporary AI tools and their applications, and the extent to which organizations adopt them in their marketing activities. Furthermore, it sought to understand the level of evaluation of some AI uses from the perspective of marketing professionals in the furniture trade. This was achieved through an online questionnaire distributed with the assistance of Cozy Corner, a furniture retailer in Dubai. The sample consisted of 42 marketing professionals.<br \/>The results showed that the respondents favored using AI in the areas of dynamic pricing, customer service and distribution channel management, content organization, and improving marketing communications. The study participants rated these areas highly, and the results of the hypothesis testing revealed significant differences in their assessments.<\/h6><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558c5cf elementor-widget elementor-widget-text-editor\" data-id=\"558c5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div class=\"mb-2\"><strong>Publisher:<\/strong> Tartous University Journal<\/div><\/div><p><strong>URL:<\/strong><\/p><p><a href=\"https:\/\/ojs2.tartous-univ.edu.sy\/index.php\/tujl\/article\/view\/1110\/848\">\u00a0<span style=\"text-decoration: underline;\"><strong>Open research link<\/strong><\/span> \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7324fd7 e-con-full e-flex e-con e-parent\" data-id=\"7324fd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-fe60865 e-con-full e-flex e-con e-child\" data-id=\"fe60865\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-8086762 e-con-full e-flex e-con e-child\" data-id=\"8086762\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-192d44d e-con-full e-flex e-con e-child\" data-id=\"192d44d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-50da127 e-con-full e-flex e-con e-child\" data-id=\"50da127\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2273902 elementor-widget elementor-widget-heading\" data-id=\"2273902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0e695 elementor-widget elementor-widget-text-editor\" data-id=\"ab0e695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>\u062a\u0623\u0633\u0633\u062a \u0639\u0627\u0645 2007 \u0648 \u062a\u0636\u0645\u00a0 \u0633\u062a \u0643\u0644\u064a\u0627\u062a :<\/strong><\/span><\/p><ul><li><span style=\"color: #0076af;\"><a style=\"color: #0076af;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%b7%d8%a8-%d8%a7%d9%84%d8%a3%d8%b3%d9%86%d8%a7%d9%86\/\">\u0643\u0644\u064a\u0629 \u0637\u0628 \u0623\u0633\u0646\u0627\u0646<\/a><\/span><\/li><li><span style=\"color: #0076af;\"><a style=\"color: #0076af;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%b5%d9%8a%d8%af%d9%84%d8%a9\/\">\u0643\u0644\u064a\u0629\u00a0 \u0627\u0644\u0635\u064a\u062f\u0644\u0629<\/a><\/span><\/li><li><span style=\"color: #0076af;\"><a style=\"color: #0076af;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d9%87%d9%86%d8%af%d8%b3%d8%a9\/\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 (\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 \u0648 \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a )<\/a><\/span><\/li><li><span style=\"color: #0076af;\"><a style=\"color: #0076af;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d9%87%d9%86%d8%af%d8%b3%d8%a9\/\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u062f\u0646\u064a\u0629<\/a><\/span><\/li><li><span style=\"color: #0076af;\"><a style=\"color: #0076af;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d8%a7%d8%b1%d8%a9\/\">\u0643\u0644\u064a\u0629 \u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0639\u0645\u0627\u0631\u0629 \u0648 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0639\u0645\u0631\u0627\u0646\u064a<\/a><\/span><\/li><li><span style=\"color: #0076af;\"><a style=\"color: #0076af;\" 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