{"id":8393,"date":"2026-06-23T10:59:39","date_gmt":"2026-06-23T10:59:39","guid":{"rendered":"https:\/\/wpu.edu.sy\/wpus\/?p=8393"},"modified":"2026-06-23T11:14:08","modified_gmt":"2026-06-23T11:14:08","slug":"%d9%85%d9%82%d8%a7%d9%84%d8%a9-%d8%b9%d9%84%d9%85%d9%8a%d8%a9-%d9%85%d8%b1%d8%ac%d8%b9%d9%8a%d8%a9-%d8%b7%d9%84%d8%a7%d8%a8%d9%8a%d8%a9-%d8%a8%d8%b9%d9%86%d9%88%d8%a7%d9%86-%d8%a7%d9%84%d8%aa%d8%b3","status":"publish","type":"post","link":"https:\/\/wpu.edu.sy\/wpus\/%d9%85%d9%82%d8%a7%d9%84%d8%a9-%d8%b9%d9%84%d9%85%d9%8a%d8%a9-%d9%85%d8%b1%d8%ac%d8%b9%d9%8a%d8%a9-%d8%b7%d9%84%d8%a7%d8%a8%d9%8a%d8%a9-%d8%a8%d8%b9%d9%86%d9%88%d8%a7%d9%86-%d8%a7%d9%84%d8%aa%d8%b3\/","title":{"rendered":"\u0645\u0642\u0627\u0644\u0629 \u0639\u0644\u0645\u064a\u0629 \u0645\u0631\u062c\u0639\u064a\u0629 \u0637\u0644\u0627\u0628\u064a\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 : \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0631\u0628\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0632\u0628\u0648\u0646\u0627\u062a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8393\" class=\"elementor elementor-8393\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a24a1 e-con-full e-flex e-con e-parent\" data-id=\"26a24a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c28b12e e-con-full e-flex e-con e-child\" data-id=\"c28b12e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abaa00e elementor-widget elementor-widget-text-editor\" data-id=\"abaa00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">\u00a0<\/p><p style=\"text-align: center;\"><span style=\"font-size: 13px;\">\u0627\u0644\u0640\u0648\u0627\u062d\u0640\u0640\u0629 \u0627\u0644\u0637\u0644\u0627\u0628\u064a\u0640\u0640\u0629 \u0644\u0644\u062c\u0640\u0627\u0645\u0639\u0640\u0640\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0640\u0640\u0629 \u0627\u0644\u062e\u0640\u0627\u0635\u0640\u0640\u0629<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Student Oasis of Al-Wataniya Private University<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50f1393 e-con-full e-flex e-con e-child\" data-id=\"50f1393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a98a95f eael_simple_menu_hamburger_disable_selected_menu_no eael-simple-menu-hamburger-align-right eael-simple-menu-link-full-width eael-hamburger--tablet elementor-widget elementor-widget-eael-simple-menu\" data-id=\"a98a95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n                        @media screen and (max-width: 1024px) {\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-horizontal,\n                                .eael-simple-menu-vertical {\n                                    display: none;\n                                }\n                            }\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-container .eael-simple-menu-toggle {\n                                    display: block;\n                                }\n                            }\n                        }\n                        .eael-simple-menu-container.eael-simple-menu--loading > ul {\n                            display: -webkit-box !important;\n                            display: -ms-flexbox !important;\n                            display: flex !important;\n                            list-style: none !important;\n                        }\n                        .eael-simple-menu-container.eael-simple-menu--loading li ul {\n                            visibility: hidden !important;\n                            opacity: 0 !important;\n                        }\n                    <\/style>            <div data-hamburger-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-bars&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-indicator-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-dropdown-indicator-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" class=\"eael-simple-menu-container eael-simple-menu--loading eael-simple-menu-align-center eael-simple-menu-dropdown-align-right preset-1 eael-simple-menu-link-full-width\" data-hamburger-breakpoints=\"{&quot;mobile&quot;:&quot;Mobile Portrait (&gt; 767px)&quot;,&quot;tablet&quot;:&quot;Tablet Portrait (&gt; 1024px)&quot;,&quot;desktop&quot;:&quot;Desktop (&gt; 2400px)&quot;,&quot;none&quot;:&quot;None&quot;}\" data-hamburger-device=\"tablet\">\n                <ul id=\"menu-%d8%a7%d9%84%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9\" class=\"eael-simple-menu eael-simple-menu-dropdown-animate-to-top eael-simple-menu-indicator eael-simple-menu-horizontal\"><li id=\"menu-item-399\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-399\"><a href=\"https:\/\/wpu.edu.sy\/wpus\" class=\"menu-link\">\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/li>\n<li id=\"menu-item-8\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8\"><a aria-expanded=\"false\" href=\"https:\/\/wpu.edu.sy\/wpus\/%d9%85%d8%b3%d8%a7%d8%a8%d9%82%d8%a9-%d8%a3%d9%81%d8%b6%d9%84-%d8%ad%d9%84%d9%82%d8%a9-%d8%a8%d8%ad%d8%ab%d9%8a%d8%a9-%d8%b7%d9%84%d8%a7%d8%a8%d9%8a%d8%a9-%d9%84%d8%b7%d9%84%d8%a7%d8%a8-%d8%a7%d9%84\/\" class=\"menu-link\">\u0645\u0633\u0627\u0628\u0642\u0627\u062a \u0623\u0641\u0636\u0644 \u062d\u0644\u0642\u0629 \u0637\u0644\u0627\u0628\u064a\u0629<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"\u0627\u0644\u0642\u0627\u0626\u0645\u0629\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-6689\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6689\"><a href=\"https:\/\/wpu.edu.sy\/wpus\/%d9%85%d8%b3%d8%a7%d8%a8%d9%82%d8%a9-%d8%a3%d9%81%d8%b6%d9%84-%d8%ad%d9%84%d9%82%d8%a9-%d8%a8%d8%ad%d8%ab%d9%8a%d8%a9-%d8%b7%d9%84%d8%a7%d8%a8%d9%8a%d8%a9-%d9%84%d8%b7%d9%84%d8%a7%d8%a8-%d8%a7%d9%84\/\" class=\"menu-link\">\u0627\u0644\u0627\u0635\u062f\u0627\u0631 \u0627\u0644\u0623\u0648\u0644<\/a><\/li>\n\t<li id=\"menu-item-6682\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6682\"><a href=\"https:\/\/wpu.edu.sy\/wpus\/%D9%85%D8%B3%D8%A7%D8%A8%D9%82%D8%A9-%D8%A3%D9%81%D8%B6%D9%84-%D8%AD%D9%84%D9%82%D8%A9-%D8%A8%D8%AD%D8%AB%D9%8A%D8%A9-%D8%B7%D9%84%D8%A7%D8%A8%D9%8A%D8%A9-%D8%A7%D9%84%D9%85%D9%88%D8%B3%D9%85-%D8%A7-6\/\" class=\"menu-link\">\u0627\u0644\u0627\u0635\u062f\u0627\u0631 \u0627\u0644\u062b\u0627\u0646\u064a<\/a><\/li>\n\t<li id=\"menu-item-90\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-90\"><a href=\"#\" class=\"menu-link\">\u0645\u0642\u0627\u0644\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u064a\u0629<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-10\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10\"><a aria-expanded=\"false\" href=\"#\" class=\"menu-link\">\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"\u0627\u0644\u0642\u0627\u0626\u0645\u0629\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-115\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-115\"><a href=\"#\" class=\"menu-link\">\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/a><\/li>\n\t<li id=\"menu-item-116\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-116\"><a href=\"#\" class=\"menu-link\">\u0645\u0646\u0627\u0641\u0633\u0627\u062a \u062f\u0648\u0644\u064a\u0629<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-14\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14\"><a href=\"#\" class=\"menu-link\">\u0628\u0631\u0627\u0621\u0627\u062a \u0627\u062e\u062a\u0631\u0627\u0639<\/a><\/li>\n<li id=\"menu-item-12\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-12\"><a aria-expanded=\"false\" href=\"https:\/\/wpu.edu.sy\/wpus\/%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%87%d8%a8-%d8%a7%d9%84%d8%b7%d9%84%d8%a7%d8%a8%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a7%d9%84%d8%ac%d8%a7%d9%85%d8%b9%d8%a9-%d8%a7%d9%84%d9%88%d8%b7%d9%86%d9%8a%d8%a9-%d8%a7\/\" class=\"menu-link\">\u0645\u0648\u0627\u0647\u0628 \u0637\u0644\u0627\u0628\u064a\u0629<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"\u0627\u0644\u0642\u0627\u0626\u0645\u0629\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-219\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-219\"><a href=\"#\" class=\"menu-link\">\u0643\u0648\u0631\u0627\u0644 \u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629<\/a><\/li>\n\t<li id=\"menu-item-220\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-220\"><a href=\"#\" class=\"menu-link\">\u0641\u0631\u0642\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u0631\u062d\u064a\u0629<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-284\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-284\"><a aria-expanded=\"false\" href=\"#\" class=\"menu-link\">\u0627\u0644\u062e\u0631\u064a\u062c\u064a\u0646<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"\u0627\u0644\u0642\u0627\u0626\u0645\u0629\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-15\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15\"><a href=\"#\" class=\"menu-link\">\u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u062e\u0631\u062c<\/a><\/li>\n\t<li id=\"menu-item-389\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-389\"><a href=\"#\" class=\"menu-link\">\u0627\u0644\u062e\u0631\u064a\u062c\u064a\u0646 \u0627\u0644\u0623\u0648\u0627\u0626\u0644<\/a><\/li>\n\t<li id=\"menu-item-283\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-283\"><a href=\"https:\/\/wpu.edu.sy\/wpus\/\u062d\u0641\u0644\u0627\u062a-\u062a\u062e\u0631\u062c-\u0637\u0644\u0627\u0628-\u0627\u0644\u062c\u0627\u0645\u0639\u0629-\u0627\u0644\u0648\u0637\u0646\u064a\u0629-\u0627\u0644\u062e\u0627\u0635\/\" class=\"menu-link\">\u062d\u0641\u0644\u0627\u062a \u0627\u0644\u062a\u062e\u0631\u062c<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-4119\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4119\"><a href=\"#pll_switcher\" class=\"menu-link\">\u0627\u0644\u0644\u063a\u0627\u062a<\/a><\/li>\n<\/ul>                <button class=\"eael-simple-menu-toggle\">\n                    <span class=\"sr-only \">Hamburger Toggle Menu<\/span>\n                    <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dace3c7 e-flex e-con-boxed e-con e-parent\" data-id=\"dace3c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4a14a1 e-con-full e-flex e-con e-child\" data-id=\"c4a14a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51cd91 elementor-widget elementor-widget-heading\" data-id=\"b51cd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0631\u0628\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0632\u0628\u0648\u0646\u0627\u062a<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24cabe6 e-con-full e-flex e-con e-child\" data-id=\"24cabe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1004c9 elementor-widget elementor-widget-heading\" data-id=\"c1004c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0645\u0642\u0627\u0644\u0629 \u0637\u0644\u0627\u0628\u064a\u0629 \u0645\u0631\u062c\u0639\u064a\u0629 - \u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u064a\u0629 \u0648 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47c5108 e-flex e-con-boxed e-con e-parent\" data-id=\"47c5108\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcf6587 e-con-full e-flex e-con e-child\" data-id=\"bcf6587\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee3d9f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6ee3d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/wpu.edu.sy\/wpus\/wp-content\/uploads\/2026\/06\/\u0631\u0624\u0649-1-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-image-8397\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">\u0625\u0639\u062f\u0627\u062f  \u0627\u0644\u0637\u0627\u0644\u0628\u0629 : \u0631\u0624\u0649 \u0634\u064a\u062e \u0637\u0647<\/h3><p class=\"elementor-image-box-description\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u064a\u0629 \u0648 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\n\u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\n\n\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d002c9c elementor-widget elementor-widget-spacer\" data-id=\"d002c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340a739 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"340a739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/wpu.edu.sy\/wpus\/wp-content\/uploads\/2026\/06\/c39ed817-c889-49b7-b268-d8c067845c84-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-image-8398\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">\u0625\u0639\u062f\u0627\u062f  \u0627\u0644\u0637\u0627\u0644\u0628\u0629: \u0628\u0631\u0627\u0621\u0629 \u0627\u0644\u0628\u0633\u062a\u0627\u0646\u064a<\/h3><p class=\"elementor-image-box-description\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u064a\u0629 \u0648 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\n\u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\n\n\n\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015744b elementor-widget elementor-widget-spacer\" data-id=\"015744b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0119a99 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0119a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/wpu.edu.sy\/wpus\/wp-content\/uploads\/2026\/04\/qwdqgxGGZZgK-IMG-20240925-WA00023-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8268\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">\u0625\u0634\u0631\u0627\u0641: \u062f. \u0645\u062d\u0645\u062f \u062c\u0645\u064a\u0644 \u0623\u062d\u0645\u062f \u0627\u0644\u062c\u0639\u0641\u0631<\/h3><p class=\"elementor-image-box-description\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u064a\u0629 \u0648 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\n\u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259259b elementor-widget elementor-widget-spacer\" data-id=\"259259b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169999a elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"169999a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wpu.edu.sy\/wpus\/wp-content\/uploads\/2026\/06\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0631\u0642\u0645\u064a-\u0627\u0644\u0648\u0631\u062f\u064a.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c839e elementor-widget elementor-widget-spacer\" data-id=\"e8c839e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386a36c elementor-widget elementor-widget-spacer\" data-id=\"386a36c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca6b05 e-con-full e-flex e-con e-child\" data-id=\"bca6b05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eefdbe2 elementor-widget elementor-widget-text-editor\" data-id=\"eefdbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><table><tbody><tr><td width=\"568\"><p><span style=\"color: #000000;\"><strong><em>\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635<\/em><\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0648\u0649 \u062a\u0642\u0628\u0644 \u0639\u0645\u064a\u0644\u0627\u062a \u0634\u0631\u0643\u0629 Any Klaen \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u062f\u064a\u0647\u0646 \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u062a\u062c\u0627\u0631\u0628\u0647\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a \u0639\u0644\u0649 \u0639\u064a\u0646\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0628\u0644\u063a\u062a 501 \u0632\u0628\u0648\u0646\u0629 \u0645\u0646 \u0645\u062f\u0646 \u062d\u0645\u0635 \u0648\u062d\u0645\u0627\u0629 \u0648\u062d\u0644\u0628\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629 \u0623\u062f\u0627\u0629\u064b \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0639\u0628\u0631 \u0628\u0631\u0646\u0627\u0645\u062c SPSS.<\/span><\/p><p><span style=\"color: #000000;\">\u0643\u0634\u0641\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0646 \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u062a\u0642\u0628\u0644 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0628\u0645\u062a\u0648\u0633\u0637 \u0639\u0627\u0645 \u0628\u0644\u063a 4.02 \u0645\u0646 5\u060c \u0625\u0630 \u062a\u0635\u062f\u0651\u0631\u062a \u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645 (4.19)\u060c \u064a\u0644\u064a\u0647\u0627 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 (4.14)\u060c \u0641\u064a \u062d\u064a\u0646 \u062c\u0627\u0621 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0623\u062f\u0646\u0649 \u0627\u0644\u0641\u0642\u0631\u0627\u062a (3.88). \u0643\u0630\u0644\u0643 \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639\u0627\u064b \u0645\u0646 \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0628\u0645\u062a\u0648\u0633\u0637 \u0639\u0627\u0645 4.14 \u0645\u0646 5\u060c \u0648\u0643\u0627\u0646\u062a \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u0623\u0639\u0644\u0649 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0644\u0630\u0647\u0646\u064a\u0629 (4.33)\u060c \u062b\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062d\u062f\u0627\u062b\u0629 (4.26)\u060c 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\u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u0631\u0626\u064a\u0633\u064a \u0625\u0644\u0649 \u0647\u062f\u0641\u064a\u0646:<\/span><\/p><ul><li><span style=\"color: #000000;\">\u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0648\u0649 \u062a\u0642\u0628\u0644 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0634\u0631\u0643\u0629 Any Klaen.<\/span><\/li><li><span style=\"color: #000000;\">\u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0648\u0649 \u062a\u0634\u0643\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0639\u0646 \u0634\u0631\u0643\u0629 Any Klaen \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062c\u0627\u0631\u0628\u0647\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/li><\/ul><ol start=\"4\"><li><span style=\"color: #000000;\"><strong><em>\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/em><\/strong><strong><em>:<\/em><\/strong><\/span><\/li><\/ol><p><span style=\"color: #000000;\">\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062a\u0633\u0627\u0624\u0644\u0627\u062a\u0647\u060c \u0648\u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0628\u0639\u062f \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u062a\u0645\u0643\u0646\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0645\u0646 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p><p><span style=\"color: #000000;\"><strong>\u0623\u0648\u0644\u0627\u064b:<\/strong> <strong>\u064a\u062a\u062c\u0627\u0648\u0632<\/strong><strong> \u0645\u0633\u062a\u0648\u0649 \u062a\u0642\u0628\u0651\u0644 \u0639\u0645\u064a\u0644\u0627\u062a \u0634\u0631\u0643\u0629 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/strong><strong>. <\/strong><\/span><\/p><p><span style=\"color: #000000;\"><strong>\u062b\u0627\u0646\u064a\u0627\u064b: \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u0633\u062a\u0648\u0649 \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u062f\u0649 \u0639\u0645\u064a\u0644\u0627\u062a \u0634\u0631\u0643\u0629 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/strong><strong>.<\/strong><\/span><\/p><ol start=\"5\"><li><span style=\"color: #000000;\"><strong><em>\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0628\u062d\u062b<\/em><\/strong><strong>:<\/strong><\/span><\/li><\/ol><p><span style=\"color: #000000;\">\u00a0\u062a\u0643\u0648\u0646 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0628\u062d\u062b \u0645\u0646 \u0632\u0628\u0648\u0646\u0627\u062a \u0634\u0631\u0643\u0629 \u0623\u0646\u0649 \u0643\u0644\u0627\u064a\u0646 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0644\u0635\u0641\u062d\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u0645\u062f\u0646 \u062d\u0645\u0635 \u0648\u062d\u0645\u0627\u0629 \u0648\u062d\u0644\u0628 \u0648\u0627\u0644\u0628\u0627\u0644\u063a \u0639\u062f\u062f\u0647\u0645 \u062d\u0633\u0628 \u062a\u0635\u0631\u064a\u062d \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 33795 \u0632\u0628\u0648\u0646\u0629.<\/span><\/p><ol start=\"6\"><li><span style=\"color: #000000;\"><strong><em>\u0639\u064a\u0646\u0629 \u0627\u0644\u0628\u062d\u062b<\/em><\/strong><strong><em>:<\/em><\/strong><\/span><\/li><\/ol><p><span style=\"color: #000000;\">\u0628\u0633\u0628\u0628 \u0635\u0639\u0648\u0628\u0629 \u062d\u0635\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0648\u0648\u0632\u0639\u062a\u0627 \u0623\u062f\u0627\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0621 \u0648\u0631\u0642\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0632\u0628\u0648\u0646\u0627\u062a \u0641\u064a \u0645\u062f\u064a\u0646\u062a\u064a \u062d\u0645\u0635 \u0648\u062d\u0645\u0627\u0629 \u0648\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0632\u0628\u0648\u0646\u0627\u062a \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u062d\u0644\u0628\u060c \u0648\u0644\u062d\u0633\u0627\u0628 \u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0642\u0627\u0645\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0644\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 \u0648\u0627\u0633\u062a\u0646\u062a\u062c\u062a\u0627 \u0628\u0623\u0646 \u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0628\u0627\u0644\u062a\u0642\u0631\u064a\u0628: 380 \u0645\u0641\u0631\u062f\u0629.<\/span><\/p><p><span style=\"color: #000000;\">\u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0645\u0627 \u0633\u0628\u0642 \u0641\u0642\u062f \u062a\u0645 \u062a\u0648\u0632\u064a\u0639 410 \u0627\u0633\u062a\u0628\u0627\u0646\u0629 \u0648\u0631\u0642\u064a\u0629 \u064891 \u0627\u0633\u062a\u0628\u0627\u0646\u0629 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0628\u0631 \u062e\u062f\u0645\u0629 Google Surveys \u0648\u0627\u0633\u062a\u062c\u0627\u0628 \u0644\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 501 \u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0633\u062a\u0631\u062f\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u062c\u0645\u064a\u0639\u0647\u0627 \u0648\u0643\u0627\u0646\u062a \u0643\u0644\u0647\u0627 \u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a.<\/span><\/p><ol start=\"7\"><li><span style=\"color: #000000;\"><strong><em>\u062d\u062f\u0648\u062f \u0627\u0644\u0628\u062d\u062b<\/em><\/strong><strong><em>:<\/em><\/strong><\/span><\/li><\/ol><p><span style=\"color: #000000;\">\u062a\u0646\u0642\u0633\u0645 \u062d\u062f\u0648\u062f \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0627\u0646\u0648\u0627\u0639:<\/span><\/p><p><span style=\"color: #000000;\">1-\u062d\u062f\u0648\u062f \u0632\u0645\u0627\u0646\u064a\u0629: \u0627\u0645\u062a\u062f\u062a \u0641\u062a\u0631\u0629 \u0627\u0644\u0628\u062d\u062b \u0628\u064a\u0646 1\/4\/ 2026\u0625\u0644\u0649 15\/6\/2026<\/span><\/p><p><span style=\"color: #000000;\">2-\u062d\u062f\u0648\u062f \u0645\u0643\u0627\u0646\u064a\u0629: \u0634\u0645\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0643\u0644 \u0645\u0646 \u0645\u062f\u0646 \u062d\u0645\u0635 \u0648\u062d\u0645\u0627\u0629 \u0648\u062d\u0644\u0628.<\/span><\/p><p><span style=\"color: #000000;\">3-\u062d\u062f\u0648\u062f \u0628\u0634\u0631\u064a\u0629: \u0634\u0645\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0632\u0628\u0627\u0626\u0646 \u0634\u0631\u0643\u0629 \u0623\u0646\u0649 \u0643\u0644\u0627\u064a\u0646 \u0641\u064a \u0645\u062f\u0646 \u062d\u0645\u0635 \u0648\u062d\u0645\u0627\u0629 \u0648\u062d\u0644\u0628.<\/span><\/p><ol start=\"8\"><li><span style=\"color: #000000;\"><strong><em>\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629<\/em><\/strong><strong><em>:<\/em><\/strong><\/span><\/li><\/ol><p><span style=\"color: #000000;\">\u0623\u0648\u0644\u0627\u064b: \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a:<\/span><\/p><p><span style=\"color: #000000;\">\u062a\u0639\u0631\u0641\u0647 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u2013 \u0627\u0646\u0637\u0644\u0627\u0642\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u062f\u0631\u0627\u0633\u0629 \u2013 \u0628\u0623\u0646\u0647: &#8220;\u0630\u0644\u0643 \u0627\u0644\u0646\u0645\u0637 \u0645\u0646 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062a\u064a \u062a\u064f\u0635\u0645\u0645 \u0648\u062a\u064f\u0646\u0641\u0630 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0627\u062a \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 (\u0643\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a) \u0628\u0647\u062f\u0641 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0646\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0639 \u0627\u0644\u0632\u0628\u0648\u0646\u0627\u062a (\u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0633\u0627\u0626\u064a\u0629)\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0648\u062c\u062f\u0627\u0646\u064a\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u062f\u064a\u0629\u060c \u0628\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0628\u0639\u062f \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0644\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c&#8221; (Kotler et al., 2021; Hollebeek &amp; Macky, 2019) .<\/span><\/p><p><span style=\"color: #000000;\">\u0648\u062a\u0648\u0636\u062d \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0623\u0646 \u0645\u0635\u0637\u0644\u062d &#8220;\u0627\u0644\u0648\u0631\u062f\u064a&#8221; \u064a\u0639\u0628\u0651\u0631 \u0639\u0646:<\/span><\/p><p><span style=\"color: #000000;\">\u00a0\u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0646\u0633\u0627\u0626\u064a\u060c \u0648\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0644\u0637\u064a\u0641 \u063a\u064a\u0631 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a (Chaffey &amp; Ellis-Chadwick, 2022)<\/span><\/p><p><span style=\"color: #000000;\"><strong>\u062b\u0627\u0646\u064a\u0627\u064b<\/strong><strong>: <\/strong><strong>\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629<\/strong><strong>:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u0647\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0643\u0644\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0631\u0643\u0647 \u0627\u0644\u0643\u064a\u0627\u0646 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u0647\u0648 \u0646\u062a\u0627\u062c \u0644\u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 (\u0627\u0644\u0623\u062f\u0648\u0627\u062a\u064a\u0629) \u0648\u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0631\u0645\u0632\u064a\u0629\u060c \u0648\u064a\u062a\u0634\u0643\u0644 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u062a\u0635\u0627\u0644 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u064a\u0624\u062b\u0631 \u0628\u0639\u0645\u0642 \u0641\u064a \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0643\u0644 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u064a\u0646 (Aaker, 2009; Keller, 2013\u060c \u0643\u0645\u0627 \u062a\u0645 \u062a\u0648\u062b\u064a\u0642\u0647 \u0641\u064a \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u062f\u0631\u0627\u0633\u0629).<\/span><\/p><p><span style=\"color: #000000;\">\u0648\u062a\u062c\u0645\u0639 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0647\u064a \u0645\u062d\u0627\u0643\u0627\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062d\u0633\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0639\u0635\u0628\u064a\u0629 \u0645\u0639\u0631\u0641\u064a\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u062d\u0633\u064a\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0639\u0645\u0644 \u0641\u064a \u063a\u064a\u0627\u0628 \u0627\u0644\u0645\u0646\u0628\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (Ghorbanzadeh et al., 2024; Kosslyn et al., 2006) .<\/span><\/p><p><span style=\"color: #000000;\"><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0625\u062c\u0631\u0627\u0626\u064a \u0644\u0644\u0628\u0627\u062d\u062b\u062a\u064a\u0646<\/strong><strong>:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">&#8220;\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062d\u0636\u0631\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0639\u0646\u062f \u0631\u0624\u064a\u0629 \u0623\u0648 \u0633\u0645\u0627\u0639 \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0634\u0643\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0627\u0631\u0628\u0647 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0645\u0639 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.&#8221;<\/span><\/p><p><span style=\"color: #000000;\"><strong>\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0631\u062f\u064a <\/strong><strong>(<\/strong><strong>\u0648\u0641\u0642 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u064a\u0646<\/strong><strong>):<\/strong><\/span><\/p><ol><li><span style=\"color: #000000;\">\u0627\u0644\u0628\u0639\u062f \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628: \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 (\u0643\u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u0627\u0644\u062b\u0642\u0629) \u0627\u0644\u062a\u064a \u064a\u0634\u0639\u0631 \u0628\u0647\u0627 \u0627\u0644\u0641\u0631\u062f \u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 (Hollebeek &amp; Macky, 2019) .<\/span><\/li><li><span style=\"color: #000000;\">\u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629: \u062a\u062a\u0634\u0643\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0639\u0628\u0631 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 (Voorveld et al., 2018).<\/span><\/li><li><span style=\"color: #000000;\">\u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u0646\u0627\u0642\u0636: \u0623\u064a \u062e\u0644\u0644 \u0641\u064a \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0631\u062f\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0647\u062f\u0645 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0628\u0633\u0631\u0639\u0629 (Hennig-Thurau et al., 2010\u060c \u0643\u0645\u0627 \u062a\u0645 \u062a\u0648\u062b\u064a\u0642\u0647 \u0641\u064a \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u062f\u0631\u0627\u0633\u0629).<\/span><\/li><\/ol><p><span style=\"color: #000000;\"><strong>\u062b\u0627\u0644\u062b\u0627\u064b<\/strong><strong>: <\/strong><strong>\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0631\u062f\u064a \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629<\/strong><strong>:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u062a\u0631\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u064a\u064f\u0639\u062a\u0628\u0631 \u0622\u0644\u064a\u0629 \u0645\u0631\u0643\u0632\u064a\u0629 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0644\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p><ol><li><span style=\"color: #000000;\">\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0644\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0631\u062f\u064a \u062a\u064f\u0646\u062a\u062c \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648\u062c\u062f\u0627\u0646\u064a\u0629 \u062a\u062a\u062d\u0648\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0625\u0644\u0649 \u0635\u0648\u0631\u0629 \u0630\u0647\u0646\u064a\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0624\u0643\u062f \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0623\u0646 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u062d\u0633\u064a\u0629 (mental imagery) \u062a\u0624\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u0627\u064b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Ghorbanzadeh et al., 2024; Hollebeek &amp; Macky, 2019) .<\/span><\/li><li><span style=\"color: #000000;\">\u062c\u0648\u062f\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0631\u062f\u064a \u0647\u064a \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u062d\u0627\u0633\u0645\u061b \u0641\u0644\u064a\u0633 \u0648\u062c\u0648\u062f \u0627\u0644\u0646\u0634\u0627\u0637 \u0647\u0648 \u0645\u0627 \u064a\u0628\u0646\u064a \u0627\u0644\u0635\u0648\u0631\u0629\u060c \u0628\u0644 \u0643\u064a\u0641\u064a\u0629 \u0623\u062f\u0627\u0626\u0647\u060c \u0648\u064a\u062a\u0641\u0642 \u0647\u0630\u0627 \u0645\u0639 \u0645\u0627 \u062a\u0634\u064a\u0631 \u0625\u0644\u064a\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0648\u0644 \u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (brand experience) \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0623\u0635\u0627\u0644\u0629 \u0648\u0627\u0644\u062b\u0642\u0629 (Ghorbanzadeh et al., 2024) .<\/span><\/li><li><span style=\"color: #000000;\">\u063a\u064a\u0627\u0628 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u064a \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u064a \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u062f\u0648\u0646 \u0627\u0644\u0646\u0638\u0631 \u0644\u062f\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0631\u062f\u064a \u0643\u0645\u062a\u063a\u064a\u0631 \u0648\u0633\u064a\u0637 (Algharabat et al., 2020) .<\/span><\/li><\/ol><p><span style=\"color: #000000;\"><strong>\u0631\u0627\u0628\u0639\u0627\u064b<\/strong><strong>: <\/strong><strong>\u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062f\u0631\u0643\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646<\/strong><strong>:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u062a\u064f\u062c\u0645\u0639 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0639\u0644\u0649 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u062a\u0646\u0627\u0648\u0644\u062a:<\/span><\/p><ul><li><span style=\"color: #000000;\">\u0625\u0645\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0643\u0641\u0627\u0621\u062a\u0647 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (\u0633\u0631\u0639\u0629\u060c \u062f\u0642\u0629\u060c \u062a\u062e\u0635\u064a\u0635) \u062f\u0648\u0646 \u0631\u0628\u0637\u0647 \u0628\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0631\u062f\u064a (Chaffey &amp; Ellis-Chadwick, 2022\u060c \u0643\u0645\u0627 \u062a\u0645 \u062a\u0648\u062b\u064a\u0642\u0647 \u0641\u064a \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u062f\u0631\u0627\u0633\u0629).<\/span><\/li><li><span style=\"color: #000000;\">\u0648\u0625\u0645\u0627 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0643\u0645\u062a\u063a\u064a\u0631 \u062a\u0627\u0628\u0639 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u062f\u0648\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a (Aaker, 2009; Keller, 2013).<\/span><\/li><\/ul><p><span style=\"color: #000000;\">\u0644\u0630\u0627\u060c \u062a\u062a\u0628\u0646\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0645\u0648\u0642\u0641\u0627\u064b \u0646\u0638\u0631\u064a\u0627\u064b \u0645\u0641\u0627\u062f\u0647 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u064a\u0634\u0643\u0644 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0641\u064a \u062a\u0641\u0633\u064a\u0631 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0644\u0623\u0646\u0647 \u064a\u0646\u0642\u0644 \u0623\u062b\u0631 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a (\u0627\u0644\u0639\u0627\u0637\u0641\u064a)\u060c \u0648\u064a\u0639\u0645\u0644 \u0643\u0645\u0631\u0634\u062d \u0639\u0627\u0637\u0641\u064a \u064a\u062d\u062f\u062f \u0643\u064a\u0641 \u062a\u064f\u062a\u0631\u062c\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0625\u0644\u0649 \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u0648\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0632\u0628\u0648\u0646\u0629. \u0648\u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062d\u0648\u0627\u0633 (octomodal mental imagery) \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Ghorbanzadeh et al., 2024) \u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0625\u0644\u0649 \u0625\u062b\u0628\u0627\u062a\u0647 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a.<\/span><\/p><p><span style=\"color: #000000;\"><strong>\u062e\u0627\u0645\u0633\u0627\u064b<\/strong><strong>: <\/strong><strong>\u062e\u0644\u0627\u0635\u0629 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u064a\u0646<\/strong><strong>:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u062a\u0631\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0646\u0638\u0631\u064a\u0627\u064b \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0622\u0644\u064a\u0629 \u062a\u0641\u0633\u064a\u0631\u064a\u0629 \u0648\u0633\u064a\u0637\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0634\u0643\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0643\u0645\u0627 \u062a\u0624\u0643\u062f\u0627\u0646 \u0623\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0645 \u062a\u0639\u062f \u0646\u062a\u0627\u062c\u0627\u064b \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0642\u062f\u0631 \u0645\u0627 \u0647\u064a \u0646\u062a\u0627\u062c \u062a\u0631\u0627\u0643\u0645\u064a \u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u062f\u0647\u0627 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644\u0629 \u0631\u0642\u0645\u064a\u0629 \u0648\u0631\u062f\u064a\u0629 (Hollebeek &amp; Macky, 2019; Ghorbanzadeh et al., 2024; Kotler et al., 2021) .<\/span><\/p><p><span style=\"color: #000000;\"><strong>9<em>&#8211;<\/em><\/strong><strong><em>\u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/em><\/strong><strong><em>:<\/em><\/strong><\/span><\/p><p><span style=\"color: #000000;\"><strong>\u0623\u0648\u0644\u0627\u064b: \u0644\u0645\u062d\u0629 \u062a\u0639\u0631\u064a\u0641\u064a\u0629 \u0645\u062e\u062a\u0635\u0631\u0629 \u0639\u0646 \u0634\u0631\u0643\u0629 Any Klaen<\/strong> <strong>:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Any Klaen \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0628\u0634\u0631\u0629\u060c \u062a\u0623\u0633\u0633\u062a \u0639\u0627\u0645 1998 \u0641\u064a \u0644\u0646\u062f\u0646\u060c \u0648\u0644\u0647\u0627 \u062d\u0636\u0648\u0631 \u0642\u0648\u064a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0648\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0628\u064a\u0629 (\u0645\u0648\u0642\u0639\u0647\u0627 \u0628\u062f\u0645\u0634\u0642 &#8211; \u0645\u0632\u0629). \u062a\u0644\u062a\u0632\u0645 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0646\u0633\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062b\u0642\u0629 \u0648\u0625\u0628\u0631\u0627\u0632 \u062c\u0645\u0627\u0644\u0647\u0646 \u0639\u0628\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 (\u062a\u0631\u0643\u064a\u0628\u0627\u062a \u0643\u0631\u064a\u0645\u064a\u0629 \u0645\u0631\u0637\u0628\u0629) \u062a\u064f\u0628\u0627\u0639 \u0628\u0627\u0644\u062c\u0645\u0644\u0629 \u0648\u0627\u0644\u0645\u0641\u0631\u0642 \u0641\u064a \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0648\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u062c\u0645\u064a\u0644. \u062a\u0645\u062a\u0644\u0643 \u062e\u0628\u0631\u0629 \u062a\u0632\u064a\u062f \u0639\u0646 30 \u0639\u0627\u0645\u0627\u064b \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629\u060c \u0648\u062a\u0631\u0643\u0632 \u0631\u0624\u064a\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u062b\u0642\u0629 \u0628\u0627\u0644\u0646\u0641\u0633 \u0648\u0627\u0644\u0631\u0641\u0627\u0647\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/span><\/p><p><span style=\"color: #000000;\">\u062a\u0643\u0648\u0646 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0628\u062d\u062b \u0645\u0646 \u0632\u0628\u0648\u0646\u0627\u062a \u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0644\u0635\u0641\u062d\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u0645\u062f\u0646 \u062d\u0645\u0635 \u0648\u062d\u0645\u0627\u0629 \u0648\u062d\u0644\u0628 \u0648\u0627\u0644\u0628\u0627\u0644\u063a \u0639\u062f\u062f\u0647\u0645 \u062d\u0633\u0628 \u062a\u0635\u0631\u064a\u062d \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 33795 \u0632\u0628\u0648\u0646\u0629.<\/span><\/p><p><span style=\"color: #000000;\">\u0628\u0633\u0628\u0628 \u0635\u0639\u0648\u0628\u0629 \u062d\u0635\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0648\u0648\u0648\u0632\u0639\u062a\u0627 \u0623\u062f\u0627\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0621 \u0648\u0631\u0642\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0632\u0628\u0648\u0646\u0627\u062a \u0641\u064a \u0645\u062f\u064a\u0646\u062a\u064a \u062d\u0645\u0635 \u0648\u062d\u0645\u0627\u0629 \u0648\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0632\u0628\u0648\u0646\u0627\u062a \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u062d\u0644\u0628.<\/span><\/p><p><span style=\"color: #000000;\"><strong>\u062b\u0627\u0646\u064a\u0627\u064b<\/strong><strong>: <\/strong><strong>\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/strong><strong>:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u0642\u0627\u0645\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0648\u0628\u0647\u062f\u0641 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0644\u0628\u0646\u0648\u062f \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629 \u0648\u0630\u0644\u0643 \u0628\u0639\u062f \u062a\u0641\u0631\u064a\u063a \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0621 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0635\u0649 \u0645\u0646\u0647\u0645\u060c \u0648\u062a\u0631\u0645\u064a\u0632 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u062f\u062e\u0627\u0644\u0647\u0627 \u0639\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c spss \u0648\u0643\u0627\u0646\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0644\u0649 \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0622\u062a\u064a:<\/span><\/p><p><span style=\"color: #000000;\"><strong>\u062c\u062f\u0648\u0644 <\/strong><strong>(1) <\/strong><strong>\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a \u0644\u0628\u0646\u0648\u062f \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629<\/strong><\/span><\/p><table width=\"592\"><tbody><tr><td colspan=\"5\" width=\"592\"><p><span style=\"color: #000000;\"><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a<\/strong><\/span><\/p><\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">1<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u064a\u0633\u0627\u0639\u062f\u0646\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0645\u062b\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0633\u0631\u064a\u0639\u0629<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.19<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.723<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">2<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u0634\u0639\u0631 \u0628\u062a\u0641\u0627\u0639\u0644 \u0642\u0648\u064a \u0645\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0648\u0631\u062f\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">3.94<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.824<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">3<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u064a\u062d\u062a\u0648\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0644\u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u0635\u0635 \u0648\u062c\u0630\u0627\u0628 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u064a<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.07<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.749<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">4<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u062a\u0633\u0647\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0648\u0631\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \\\u00a0 \u0627\u0644\u062e\u062f\u0645\u0629<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">3.99<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.854<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">5<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u0634\u0639\u0631 \u0628\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0627\u0644\u0649 \u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0644\u064a \u0639\u0631\u0648\u0636 \u0648\u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">3.88<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.906<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">6<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0644\u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0634\u0639\u0648\u0631\u064a \u0628\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">3.91<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.832<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">7<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u064a\u062d\u0633\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0644\u0634\u0631\u0643\u0629 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.14<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.835<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td colspan=\"5\" width=\"592\"><p><span style=\"color: #000000;\"><strong>\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 <\/strong><\/span><\/p><\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">8<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u0639\u0631\u0641 \u0627\u0646 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.33<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.723<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">9<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u062a\u062a\u0645\u064a\u0632 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0628\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062d\u062f\u0627\u062b\u0629 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.26<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.682<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">10<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u062f\u0631\u0643 \u0627\u0646 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u062a\u0647\u062a\u0645 \u0628\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u064a \u0643\u0639\u0645\u064a\u0644<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.16<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.718<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">11<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u0634\u0639\u0631 \u0628\u0627\u0644\u0623\u0639\u062c\u0627\u0628 \u0648\u0627\u0644\u062b\u0642\u0629 \u062a\u062c\u0627\u0647 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.20<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.783<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">12<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u0634\u0639\u0631 \u0628\u0627\u0644\u0633\u0639\u0627\u062f\u0629 \u0648\u0627\u0644\u0631\u0636\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.24<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.760<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">13<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u062a\u062b\u064a\u0631 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0634\u0639\u0648\u0631\u0627 \u0627\u064a\u062c\u0627\u0628\u064a\u0627 \u0644\u062f\u064a<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.17<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.740<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">14<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u0641\u0636\u0644 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0639\u0644\u0649 \u063a\u064a\u0631\u0647\u0627<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">3.84<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.906<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">15<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0627\u0648\u0635\u064a \u0628\u0640 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0644\u0644\u0622\u062e\u0631\u064a\u0646<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.06<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.809<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><tr><td width=\"48\"><p><span style=\"color: #000000;\">16<\/span><\/p><\/td><td width=\"398\"><p><span style=\"color: #000000;\">\u0633\u0623\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/span><\/p><\/td><td width=\"70\"><p><span style=\"color: #000000;\">4.04<\/span><\/p><\/td><td width=\"75\"><p><span style=\"color: #000000;\">0.853<\/span><\/p><\/td><td width=\"1\">\u00a0<\/td><\/tr><\/tbody><\/table><p><span style=\"color: #000000;\"><strong>\u0645\u0646 \u0627\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u064a\u0646 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a \u0639\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c <\/strong><strong>spss<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u062a\u0628\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u064a\u0646\u0629 (\u0627\u0644\u062a\u064a \u0628\u0644\u063a\u062a 501 \u0645\u0641\u0631\u062f\u0629) \u0623\u0646 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u0629 \u0644\u0641\u0642\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0627\u0644\u0633\u0628\u0639\u0629 \u062a\u0631\u0627\u0648\u062d\u062a \u0628\u064a\u0646 3.88 \u0648 4.19\u060c \u0648\u0647\u064a \u0642\u064a\u0645 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u0645\u0642\u064a\u0627\u0633\u060c \u0645\u0645\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u062a\u0648\u062c\u0647 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0646\u062d\u0648 \u062a\u0642\u0628\u0644 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0644\u0634\u0631\u0643\u0629 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646.<\/span><\/p><p><span style=\"color: #000000;\">\u0633\u062c\u0644\u062a \u0623\u0639\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a \u0644\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: &#8220;\u064a\u0633\u0627\u0639\u062f\u0646\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a&#8230; \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0633\u0631\u064a\u0639\u0629&#8221; (\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a = 4.19\u060c \u0648\u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a 0.723)\u060c \u0645\u0645\u0627 \u064a\u0639\u0643\u0633 \u0623\u0646 \u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u062a\u0645\u062b\u0644\u0627\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u0627\u064b \u0641\u064a \u0623\u062f\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0634\u0637\u0629. \u062a\u0644\u062a\u0647\u0627 \u0627\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629: &#8220;\u064a\u062d\u0633\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638&#8221; (\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a = 4.14\u060c \u0648\u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a 0.835)\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0645\u0644\u0645\u0648\u0633 \u0641\u064a \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p><p><span style=\"color: #000000;\">\u0628\u064a\u0646\u0645\u0627 \u0633\u064f\u062c\u0644 \u0623\u062f\u0646\u0649 \u0645\u062a\u0648\u0633\u0637 \u0644\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629: &#8220;\u0623\u0634\u0639\u0631 \u0628\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0625\u0644\u0649 \u0634\u0631\u0643\u0629 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0644\u064a \u0639\u0631\u0648\u0636\u0627\u064b \u0648\u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629&#8221; (\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a = 3.88\u060c \u0648\u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a 0.906)\u060c \u0648\u0647\u0648 \u0645\u0639 \u0630\u0644\u0643 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0641\u0648\u0642 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u060c \u0644\u0643\u0646\u0647 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0648\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0626\u064a \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u0642\u0644 \u062a\u062d\u0642\u0642\u0627\u064b \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 (\u0627\u0644\u062f\u0642\u0629\u060c \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629). \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u062a\u0631\u0627\u0648\u062d\u062a \u0628\u064a\u0646 0.723 \u0648 0.906\u060c \u0645\u0645\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062a\u0628\u0627\u064a\u0646 \u0645\u062a\u0648\u0633\u0637 \u0625\u0644\u0649 \u0645\u0631\u062a\u0641\u0639 \u0646\u0633\u0628\u064a\u0627\u064b \u0641\u064a \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a\u060c \u0648\u0628\u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0641\u0642\u0631\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0648\u062c\u062f\u0627\u0646\u064a.<\/span><\/p><p><span style=\"color: #000000;\">\u062b\u0627\u0646\u064a\u0627\u064b: \u062a\u0641\u0633\u064a\u0631 \u0646\u062a\u0627\u0626\u062c \u0645\u062a\u063a\u064a\u0631 \u00ab\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629\u00bb<\/span><\/p><p><span style=\"color: #000000;\">\u0623\u0638\u0647\u0631\u062a \u0646\u062a\u0627\u0626\u062c \u0641\u0642\u0631\u0627\u062a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 (8 \u0641\u0642\u0631\u0627\u062a) \u0645\u062a\u0648\u0633\u0637\u0627\u062a \u062d\u0633\u0627\u0628\u064a\u0629 \u062a\u0631\u0627\u0648\u062d\u062a \u0628\u064a\u0646 3.84 \u06484.33\u060c \u0645\u0645\u0627 \u064a\u0624\u0643\u062f \u0648\u062c\u0648\u062f \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u062a\u0634\u0643\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0639\u0646 \u0634\u0631\u0643\u0629 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646\u060c \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u062a\u062c\u0627\u0631\u0628\u0647\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p><p><span style=\"color: #000000;\">\u062c\u0627\u0621\u062a \u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0644\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u062b\u0627\u0645\u0646\u0629: &#8220;\u0623\u0639\u0631\u0641 \u0623\u0646 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629&#8221; (\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a = 4.33\u060c \u0648\u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a 0.723)\u060c \u062a\u0644\u062a\u0647\u0627 \u0627\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u062a\u0627\u0633\u0639\u0629: &#8220;\u062a\u062a\u0645\u064a\u0632 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0628\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062d\u062f\u0627\u062b\u0629 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627&#8221; (\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a = 4.26\u060c \u0648\u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a 0.682). \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u0639\u0643\u0633 \u0623\u0646 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u064a \u0623\u0628\u0631\u0632 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062d\u0636\u0631\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0644\u062f\u0649 \u0633\u0645\u0627\u0639 \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629.<\/span><\/p><p><span style=\"color: #000000;\">\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u0633\u064f\u062c\u0644 \u0623\u062f\u0646\u0649 \u0645\u062a\u0648\u0633\u0637 \u0644\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 \u0639\u0634\u0631\u0629: &#8220;\u0623\u0641\u0636\u0644 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0639\u0644\u0649 \u063a\u064a\u0631\u0647\u0627&#8221; (\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a = 3.84\u060c \u0648\u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a 0.906)\u060c \u0648\u0647\u0648 \u0645\u0624\u0634\u0631 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u062a\u0641\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0631\u063a\u0645 \u0625\u064a\u062c\u0627\u0628\u064a\u062a\u0647\u060c \u0644\u0645 \u064a\u0635\u0644 \u0625\u0644\u0649 \u062f\u0631\u062c\u0629 \u0627\u0644\u062a\u0641\u0636\u064a\u0644 \u0627\u0644\u0645\u0637\u0644\u0642. \u0643\u0630\u0644\u0643 \u0627\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629 \u0639\u0634\u0631\u0629: &#8220;\u0633\u0623\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644&#8221; (\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a = 4.04)\u060c \u062a\u0639\u0643\u0633 \u0648\u0644\u0627\u0621\u064b \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0627\u064b \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u064b \u0644\u0643\u0646\u0647 \u0623\u0642\u0644 \u0645\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u064a\u0646.<\/span><\/p><p><span style=\"color: #000000;\">\u0648\u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0644\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u062a\u0631\u0627\u0648\u062d\u062a \u0628\u064a\u0646 0.682 \u06480.906\u060c \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u062a\u0642\u0627\u0631\u0628\u0627\u064b \u0646\u0633\u0628\u064a\u0627\u064b \u0641\u064a \u062f\u0631\u062c\u0629 \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u064a\u0646\u0629\u060c \u0645\u0639 \u0648\u062c\u0648\u062f \u062a\u0628\u0627\u064a\u0646 \u0623\u0643\u0628\u0631 \u0641\u064a \u0627\u0644\u0641\u0642\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062a\u0641\u0636\u064a\u0644 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0641\u0642\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629.<\/span><\/p><ul><li><span style=\"color: #000000;\"><strong>\u062a\u0633\u062a\u0646\u062a\u062c \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u064a\u0646 \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0633\u0627\u0628\u0642:<\/strong><\/span><\/li><\/ul><p><span style=\"color: #000000;\"><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629: \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (\u0645\u0646 1 \u0625\u0644\u0649 5)\u060c \u0648\u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0646\u0638\u0631\u064a = 3 \u0648\u0639\u0644\u0649 \u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062d\u0633\u0627\u0628\u064a &gt; 3 \u062f\u0644\u064a\u0644\u0627\u064b \u0639\u0644\u0649 \u0648\u062c\u0648\u062f \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0648\u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0623\u0639\u0644\u0649 \u0645\u0646 3\u060c \u0632\u0627\u062f\u062a \u062f\u0631\u062c\u0629 \u0627\u0644\u062a\u062d\u0642\u0642.<\/span><\/p><p><span style=\"color: #000000;\">\u0648\u0639\u0644\u064a\u0647 \u0643\u0627\u0646 \u0623\u0642\u0644 \u0645\u062a\u0648\u0633\u0637 = 3.88 \u0648\u0623\u0639\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 = 4.19 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0641\u0642\u0631\u0627\u062a = 4.016 (\u0623\u064a \u062d\u0648\u0627\u0644\u064a 4.02) \u0648\u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u062a\u0642\u0631\u064a\u0628\u064a = \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u2248 0.832 \u0648\u0628\u0645\u0627 \u0623\u0646 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 (4.02) &gt; 3\u060c \u0648\u0628\u0641\u0627\u0631\u0642 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0646\u062d\u0631\u0627\u0641\u0627\u064b \u0645\u0639\u064a\u0627\u0631\u064a\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b \u062a\u0642\u0631\u064a\u0628\u0627\u064b\u060c \u0648\u0628\u062f\u0648\u0646 \u062a\u062f\u0627\u062e\u0644 \u0645\u0639 \u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0646\u0638\u0631\u064a\u060c \u0641\u0625\u0646\u0647 \u064a\u062a\u0645 \u0642\u0628\u0648\u0644 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0648\u0627\u0644\u0642\u0648\u0644 \u0628\u0623\u0646\u0647: <strong>\u064a\u0648\u062c\u062f \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u062a\u0642\u0628\u0644 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a.<\/strong><\/span><\/p><p><span style=\"color: #000000;\"><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629:<\/strong><\/span><\/p><p><span style=\"color: #000000;\">\u00a0\u0643\u0627\u0646 \u0623\u0642\u0644 \u0645\u062a\u0648\u0633\u0637 = 3.84 \u0648\u0623\u0639\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 = 4.33 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0641\u0642\u0631\u0627\u062a = 4.144 (\u0623\u064a \u062d\u0648\u0627\u0644\u064a 4.14) \u0648\u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u062a\u0642\u0631\u064a\u0628\u064a \u2248 0.775 \u0648\u0628\u0645\u0627 \u0623\u0646 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 (4.14) &gt; 3\u060c \u0648\u0628\u0641\u0627\u0631\u0642 \u0643\u0628\u064a\u0631 (\u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a \u0648\u0627\u062d\u062f)\u060c \u0641\u0625\u0646\u0647 \u064a\u062a\u0645 \u0642\u0628\u0648\u0644 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629\u060c \u0648\u062a\u0645\u0643\u0646\u062a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0645\u0646 \u0627\u0644\u0642\u0648\u0644 \u0628\u0623\u0646\u0647 \u064a\u0648\u062c\u062f \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u062a\u0634\u0643\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0639\u0646 \u0634\u0631\u0643\u0629 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062c\u0627\u0631\u0628\u0647\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p><p><span style=\"color: #000000;\"><strong>10<em>&#8211;<\/em><\/strong><strong><em>\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0648\u0635\u064a\u0627\u062a<\/em><\/strong><strong><em>:<\/em><\/strong><\/span><\/p><p><span style=\"color: #000000;\"><strong>\u0623\u0648\u0644\u0627\u064b: \u0627\u0644\u0646\u062a\u0627\u0626\u062c: <\/strong><\/span><\/p><ol><li><span style=\"color: #000000;\">\u064a\u0648\u062c\u062f \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u062a\u0642\u0628\u0644 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a\u060c \u062d\u064a\u062b \u0628\u0644\u063a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 4.02 \u0645\u0646 5.<\/span><\/li><li><span style=\"color: #000000;\">\u064a\u0648\u062c\u062f \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u062a\u0634\u0643\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u0627\u062a \u0639\u0646 \u0634\u0631\u0643\u0629 \u0622\u0646\u064a \u0643\u0644\u0627\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062c\u0627\u0631\u0628\u0647\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u062d\u064a\u062b \u0628\u0644\u063a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 4.14 \u0645\u0646 5.<\/span><\/li><\/ol><p><span style=\"color: #000000;\"><strong>\u062b\u0627\u0646\u064a\u0627\u064b: \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a:<\/strong><\/span><\/p><ol><li><span style=\"color: #000000;\">\u062a\u0648\u0635\u064a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0627\u0645\u0629\u060c \u0648\u0634\u0631\u0643\u0629 &#8220;\u0625\u0646\u064a \u0643\u0644\u0627\u064a\u0646&#8221; \u0628\u0634\u0643\u0644 \u062e\u0627\u0635\u060c \u0628\u062a\u0639\u0632\u064a\u0632 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0641\u064a \u0633\u0628\u064a\u0644 \u062a\u062d\u0633\u064a\u0646 \u0635\u0648\u0631\u062a\u0647\u0627 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u062f\u0649 \u0632\u0628\u0627\u0626\u0646\u0647\u0627.<\/span><\/li><li><span style=\"color: #000000;\">\u062a\u0648\u0635\u064a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0627\u0645\u0629\u060c \u0648\u0634\u0631\u0643\u0629 &#8220;\u0625\u0646\u064a \u0643\u0644\u0627\u064a\u0646&#8221; \u0628\u0634\u0643\u0644 \u062e\u0627\u0635\u060c \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0648\u0633\u0631\u0639\u0629 \u0648\u062f\u0642\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a\u060c \u0644\u0645\u0627 \u0644\u0647\u0627 \u0645\u0646 \u0623\u062b\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/span><\/li><li><span style=\"color: #000000;\">\u062a\u0648\u0635\u064a \u0627\u0644\u0628\u0627\u062d\u062b\u062a\u0627\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0627\u0645\u0629\u060c \u0648\u0634\u0631\u0643\u0629 &#8220;\u0625\u0646\u064a \u0643\u0644\u0627\u064a\u0646&#8221; \u0628\u0634\u0643\u0644 \u062e\u0627\u0635\u060c \u0628\u062f\u0631\u0627\u0633\u0629 \u0623\u062b\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0648\u0631\u062f\u064a \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0627\u0644\u062a\u064a \u0623\u0638\u0647\u0631\u062a\u0647\u0627 \u0627\u0644\u062f\u0631\u0627\u0633\u0629.<\/span><\/li><\/ol><p dir=\"ltr\" style=\"text-align: left;\"><span style=\"color: #000000;\"><strong>\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/strong><\/span><\/p><ul dir=\"ltr\" style=\"text-align: left;\"><li><span style=\"color: #000000;\"><em><strong>Aaker, D. A. (2009) <\/strong><strong>Managing brand equity. Simon and Schuster<\/strong><strong>.<\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A. M., &amp; Gupta, A. (2020). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53, 101767<\/strong><strong>. <\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Chaffey, D., &amp; Ellis-Chadwick, F. (2022). Digital marketing: Strategy, implementation and practice (8th ed.). Pearson<\/strong><strong>.<\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Ghorbanzadeh, D., Abdullaev, D., Chandra, T., Allam, E. A. A., &amp; Abbas, M. (2024). Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence. Asia Pacific Journal of Marketing and Logistics<\/strong><strong>. <\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., &amp; Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research, 13(3), 311-330<\/strong><strong>.<\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Hollebeek, L. D., &amp; Macky, K. (2019). Digital content marketing&#8217;s role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. <\/strong><strong>Journal of Interactive Marketing, 45, 27-41<\/strong><strong>. <\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Keller, K. L. (2013). Strategic brand management (4th ed.). Pearson<\/strong><strong>.<\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Kosslyn, S. M., Thompson, W. L., &amp; Ganis, G. (2006). The case for mental imagery. Oxford University Press<\/strong><strong>.<\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Kotler, P., Kartajaya, H., &amp; Setiawan, I. (2021). Marketing 5.0: Technology for humanity. <\/strong><strong>John Wiley &amp; Sons, Inc<\/strong><strong>. <\/strong><\/em><\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Voorveld, H. A., van Noort, G., Muntinga, D. G., &amp; Bronner, F. (2018). Engagement with social media and social media advertising. Journal of Advertising, 47(4), 355-372<\/strong><strong>.<\/strong><\/em><\/span><\/li><\/ul><p dir=\"ltr\" style=\"text-align: left;\"><span style=\"color: #000000;\"><em><strong>\u00a0<\/strong><\/em><\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9c632 elementor-widget elementor-widget-elementskit-social-share\" data-id=\"dc9c632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-7954b34\" data-social=\"facebook\">\n                    <div class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                                \u0634\u0627\u0631\u0643                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-1bded62\" data-social=\"whatsapp\">\n                    <div class=\"whatsapp\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-whatsapp-1\"><\/i>                        \n                                                                                                \u0634\u0627\u0631\u0643                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-0adffd0\" data-social=\"telegram\">\n                    <div class=\"telegram\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-telegram\"><\/i>                        \n                                                                                                \u0634\u0627\u0631\u0643                                                                                            <\/div>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64a537a e-con-full e-flex e-con e-parent\" data-id=\"64a537a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2679007 e-con-full e-flex e-con e-child\" data-id=\"2679007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-841eb39 e-con-full e-flex e-con e-child\" data-id=\"841eb39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de04390 e-con-full e-flex e-con e-child\" data-id=\"de04390\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4eae518 e-con-full e-flex e-con e-child\" data-id=\"4eae518\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-576e9d3 elementor-widget elementor-widget-heading\" data-id=\"576e9d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d84b4 elementor-widget elementor-widget-text-editor\" data-id=\"e6d84b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>\u062a\u0623\u0633\u0633\u062a \u0639\u0627\u0645 2007 \u0648 \u062a\u0636\u0645\u00a0 \u0633\u062a \u0643\u0644\u064a\u0627\u062a :<\/strong><\/span><\/p><ul><li><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%b7%d8%a8-%d8%a7%d9%84%d8%a3%d8%b3%d9%86%d8%a7%d9%86\/\">\u0643\u0644\u064a\u0629 \u0637\u0628 \u0623\u0633\u0646\u0627\u0646<\/a><\/span><\/li><li><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%b5%d9%8a%d8%af%d9%84%d8%a9\/\">\u0643\u0644\u064a\u0629\u00a0 \u0627\u0644\u0635\u064a\u062f\u0644\u0629<\/a><\/span><\/li><li><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d9%87%d9%86%d8%af%d8%b3%d8%a9\/\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 (\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 \u0648 \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a )<\/a><\/span><\/li><li><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d9%87%d9%86%d8%af%d8%b3%d8%a9\/\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u062f\u0646\u064a\u0629<\/a><\/span><\/li><li><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d8%a7%d8%b1%d8%a9\/\">\u0643\u0644\u064a\u0629 \u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0639\u0645\u0627\u0631\u0629 \u0648 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0639\u0645\u0631\u0627\u0646\u064a<\/a><\/span><\/li><li><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/wpu.edu.sy\/%d9%83%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9\/\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u00a0<\/a><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad0f904 e-con-full e-flex e-con e-child\" data-id=\"ad0f904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62aba50 elementor-widget elementor-widget-heading\" data-id=\"62aba50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0645\u0648\u0627\u0642\u0639 \u0645\u0631\u062a\u0628\u0637\u0629:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5024d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8c5024d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wpu.edu.sy\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-wordpress\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M61.7 169.4l101.5 278C92.2 413 43.3 340.2 43.3 256c0-30.9 6.6-60.1 18.4-86.6zm337.9 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