The philosophy of electronic transformation revolves around the customer, as the latter is the cornerstone of the institutions’ success and their ability to satisfy his needs and desires. Therefore, institutions need to study the Syrian customer’s attitudes, and know the factors affecting customers’ attitudes to service. The mechanism of their influence, and how to benefit from understanding this trend, and trying to identify and limit the reasons that led to negative attitudes. The research aims to shed light on the electronic payment methods used in the Syrian Telecommunications Corporation. Identify its most important tools and dimensions, and how they affect customer trends, and present the most important models that talked about this topic, which is the TAM model, which refers to the technology acceptance model. The study was done by focusing on the most important dimensions of this model are two dimensions (perceived ease of use, perceived usefulness) and an attempt to benefit from them and harness them to understand the attitudes of the Syrian customer. To achieve the research objectives, a sample consisting of (213) individuals was drawn from the city of Hama. It was mainly found through the research that customer attitude based on transformation to electronic payment methods differ according to demographic variables (age, gender, educational qualification). The research also found that there was an effective, statistically significant effect for each of (switching to electronic payment methods, perceived ease of use, and perceived usefulness) on customer attitudes. The research also recommended the necessity of understanding customer attitudes and the mechanism of influencing them, and turning them into ready-made studies that marketers and beneficiaries can use in formulating their decisions and marketing development plans.