The role of strategic flexibility in improving performance "A field study at the Al-wataniya Private University (WPU)"

Abstract

This study sought to study the relationship between strategic flexibility and performance improvement in thecolleges of Al-wataniya Private University (WPU)", in addition to revealing the role of each dimension of strategic flexibility in improving performance in the colleges of Al-wataniya Private University (WPU)". The dimensions of strategic flexibility wereidentified in four dimensions: productive flexibility,human capital flexibility, competitive flexibility, and market flexibility. The research community consisted of all employees of the colleges of Al-wataniya Private University (WPU)", in addition to members of the educational staff (technical and teaching), and in order to collect data through a questionnaire designed for this purpose, the researcher relied on a facilitated sample (non-probability), the study sample amounted to (100) members of the administrative and educational staff. The researcher reached a set of results and recommendations, the most important of which is the existence of a significant relationship between all dimensions of strategic flexibility and performance improvement. The researcher also recommended that Al-wataniya Private University (WPU)"enhance its flexible policies to appoint qualified faculty members according to market requirements, and enhance investment in new technologies to increase academic and administrative efficiency.