The impact of applying the food safety compliance standard (ISO 22000) in achieving competitive advantage “A case study of Alo Chicken Restaurant in Hama Governorate”

Abstract

The fierce competition in the markets in our current era is no longer hidden from anyone. As organizations always seek to distinguish themselves and be unique from their competitors, so today we see a race between organizations, the service patterns of which constitute the largest part, including restaurants, which are considered one of the types of these organizations seeking excellence in this field, and a number of them are convinced of the importance of applying the philosophy and approach of total quality management in their daily operations, and one of the important standards in the field of restaurants is the standard of compliance to food safety ISO 22000.

Therefore, this study aimed to study the relationship between the application of the standard of commitment to food safety and competitive advantage in its dimensions (cost, quality) within the (Allo Chicken) restaurant in Hama Governorate, and the study community consisted of managers, accountants and employees of administrative levels, and the researcher relied on determining the sample size on the comprehensive enumeration method due to the small size of the community, as the number of questionnaires reached (30).

The researcher concluded that there is a strong positive moral correlation between the application of the standard of compliance to food safety and each of the competitive advantage, cost and quality.