الجامعـــة الوطنيـــة الخاصـــة

Al-Wataniya Private University – Hama

Tuesday, December 23, 2025

In its continuous endeavor to link the academic aspect with global practical experiences, the Faculty of Administrative and Financial Sciences at Al-Wataniya Private University held a valuable lecture on Tuesday, December 23, 2025, entitled “Feasibility Study from the Perspective of Foreign Companies.” The session was presented by consultant and expert Dr. Obaida Al-Shakaki, who holds an MBA from the University of Leicester, UK.

The lecture was launched under the patronage of Professor Dr. Ahed Khuzam, President of the University, and the supervision of Dr. Abeer Zaidani, Dean of the Faculty, with the attendance of university leadership, faculty members, and students.

Dimensions of the Feasibility Study and Strategic Importance

Dr. Al-Shakaki emphasized that a feasibility study acts as a strategic compass, ensuring that decisions are rooted in data rather than randomness. He categorized the approach into two primary tracks:

• Private Sector: Focuses on Commercial Viability and Profitability, specifically during company formation, relocation, mergers, or international market entry.
• Public Sector: Focuses on Sustainability and Community Service, measuring legal, ethical, and service-oriented goals in government initiatives.

The Six Key Dimensions for Major Foreign Corporations

Dr. Al-Shakaki outlined that international firms prioritize six specific pillars to ensure a project’s success before commitment:

1. Legal Feasibility: Aligning the project with data protection, privacy laws, and international financial legislation.
2. Market Readiness: Identifying target segments, analyzing competitors, and identifying potential obstacles for the product or service.
3. Economic Value: Assessing the total cost of implementation against the anticipated investment returns.
4. Technical Resources: Ensuring the availability and suitability of hardware and software requirements.
5. Operational Capability: Evaluating the internal processes and the team’s ability to execute the project.
6. Timeline Availability: Studying the time-to-market and project schedules to ensure feasibility within a specific window.
   
   

The Faculty of Administrative and Financial Sciences aims to host these global experts to transform student thinking from theoretical learning to the high-level skills required of global financial managers and consultants. The lecture served as a practical roadmap for building professional studies that meet international standards.