The Impact of Digital Transformation in Job Performance Efficiency (A Field Study of Private Banks Operating in Hama Governorate)

Abstract

This research aimed to determine the impact of digital transformation in job performance efficiency in a group of private banks operating in Hama Governorate, Syria. To achieve this, the researchers relied on the descriptive-analytical approach as a general research methodology. A questionnaire was designed and distributed to a purposive sample of employees in various departments at five private banks in Hama Governorate (Arab Bank, National Islamic Bank, Sham Bank, Al-Baraka Bank, and Al-Shahba Bank). The researchers used SPSS to conduct statistical descriptions and test the research hypotheses. The questionnaire was further strengthened by personal interviews.

The research found a statistically significant effect between the dimensions of digital transformation (legislation and policies, technological infrastructure, and human resources) and job performance efficiency in the private banks operating in Hama Governorate, the subject of the study. The research also recommended a set of recommendations focusing on developing the technological infrastructure within the banks under study by increasing information technology investments, updating hardware and software, and supporting artificial intelligence technologies